If you don’t know who this week’s Rad Mom Sarah Boyd is, you have been living under a rock and need to get to know her—like right now!
Sarah is the founder and creative force behind the company Simply, Inc., a collective with one goal in mind: connecting. Dubbed the infamous “dot connector”, Sarah started her career in Fashion PR where she continued to grow for 10 years. In 2012, Simply, Inc.  was born! The brand houses two sister companies, Simply Stylist (which is a must know conference if you’re in the fashion community) and the newest addition, Simply Digital Network.


As the digital space and influencer relations continue to grow—so does she! Some of her most notable clients include Shay Mitchell, Alessandra Ambrosio, Jamie Chung, Catt Sadler, Louise Roe and many more who look to Sarah to help them make their mark on the blogosphere.
If that isn’t enough to blow your mind, Sarah is also a trusted fashion aficionado, launching jewelry collections such as Sarah Boyd x Capwell with Gorjana & Griffin and the Simply Stylist for eLuxe line. Most recently, Sarah co-founded the International Style Institute, a company that put on its very first 3-day styling course this year with celebrity stylist, Anita Patrickson! This mama is INSANELY talented.

Not to mention, Sarah is now immersed into baby world! She just welcomed Ava, on January 5th in this gram and we are so excited to have her on G&B!sarah-boyd-simply-stylist
Illustration by The Unexpected Type

Children’s Names & Ages: Austin, 14; Arion, 10; Ava, Newborn

Top Beauty Product You Must Have as a Mom: EOS Lip Balm.  Such a life saver for not only me but for when the kids have chapped lips!

Favorite Lipstick Color: I am in love with the liquid lipsticks from Anastasia.  The color I’m loving right now is soft lilac.  It gives me some color but still fairly neutral.  The best part is, it goes on like a gloss but finishes matte like a lipstick and stays on ALL DAY.

Top 3 Pieces Of Baby Gear: 1) Little Giraffe is to die for! 2) Miracle Links are my new favorite piece of jewelry and you can add links as you add kids. So special! 3) Muv Strollers – their strollers and car seats are the bomb!  They come in fun, vibrant colors and are so functional.

Favorite Kids Clothing Brand: Honestly, for the price, Zara has an amazing kids selection!  If I’m going to splurge, I’ll go designer and get some adorable Ralph Lauren dresses/sweaters.  They grow so quickly, it’s hard to justify spending too much!

Activity You Love to Do With Your Littles: We love movie night where we all select something (it usually takes about an hour to agree on something), I pop up a ton of popcorn on the stove (old school is the best), make some mugs of hot chocolate and we all cuddle up on the couch.  I love it!

Your Secret Obsession When You Get an Hour to Yourself: Netflix and chill – full effect!  If I’m not catching up on work.

Closet Staple That You Can’t Live Without: Currently, my diaper bag! I’ve got two: the Lily Tote and The Empress.

What is Your Favorite Appetizer Recipe to Make for Your Littles? Since my kids are a little older, they love my dip I make around the holidays or for a big sporting event.  It’s not the best FOR you, but tastes amazing! Click here to get the recipe.