Without a doubt, one of the most difficult things to shop for is swimsuits. You can try on 50 and walk out not only empty handed, but also incredibly discouraged. To help make sure that doesn’t happen to you this season, I’ve got some tips on how to find the perfect swimsuit for you.
Athletic-Body-Type
Becca – BoohooSeafolly
If you have an athletic/boyish figure angled stripes, ruffle trim, and bold prints are your new best friend (when it comes to swimwear at least!). The angled stripes on this Becca suit will nip in your waist and create the illusion of more curves. Ruffle trim is also a curve enhancer and will make your bust appear larger. Just skip the strapless styles that point out that you don’t need the extra strap support. The sweeter the print, the softer you’ll look. Bold prints add depth and interest to your body.
Pear-Shaped-Body-TypeTrina TurkRoksanda IllincicUNIF
If you have a pear shaped body your widest measurements are at your butt and hips (think Beyonce!). Higher cut bottoms will elongate your legs and make you appear taller and leaner. Be sure to avoid skimpy tops, they will make your bottom half more obvious! Color blocking is a simple slim down trick, stick to styles that are darker at the bottom and lighter at the top. High waist bikinis will draw the attention upward, especially if you pair it will a full coverage top. This puts all of the attention right at your slim waist!
Hourglass-Body-Type
GottexFrench ConnectionLole
An hourglass figure means you are working with some killer curves (think Kim!). To show off your assets in the best way possible you want to make sure your suit has the support you need. Going with a bustier style will help hold you in. You don’t want to fall out at the beach! Another perfect option is a classic one piece. This will enhance the narrowest point of your body — your waist! A halterneck will also give you the lift that you need and retro styles, like this Lole suit, highlight the waist and flatter the thighs.
Petite-Body-TypeASOSMikohBoohoo
Stay away from cutesy floral and polka dot prints if you have a petite figure. This puts you in little girl territory — which is not where you want to be. A bold, lively print will add to your figure. Stick with vibrant colors, this will add some va-va-voom to your body and remember, a snug fit is key! To add interest to your shape, try a top with some fringe. This will make your bust appear larger.

Maternity-SwimwearSeraphineMara HoffmanSeraphine
Speaking from recent, personal experience, looking for a swimsuit is one of the last things you want to do when you’re pregnant. Seraphine Maternity has TONS of great options, including this black one worn by Kate Hudson. It flatters your changing figure and has adjustable straps so you can decide how much you want to play up (or down) your maternity cleavage.
Remember, you don’t always have to go the maternity route! I just recently purchased this Mara Hoffman bikini for my upcoming vacation and I love it. It doesn’t have an underwire so I don’t have to worry about it pressing into my bump. The bottoms have a wider cut fit so they are extremely comfortable. Bikinis with a banded bottom are also a great route to go. They will expand with your growing body.