We love connecting with stylish mamas from Chi-Town and are so excited to have Elina Casell as our Rad Mom this week! She is a Swedish Fashion Designer, Business Woman, Stylist and Blogger who features everything from rad #streetstyle to cool interior design projects on her blog.
Elina grew up in the Swedish town of Jönköping (with some YouTube help, we learned how the name is pronounced!). In 2007, she moved to Chicago with her husband Niklas Hjalmarsson of the Chicago Blackhawks, who has won three Stanley Cups (Go Hawks!). You can catch snippets of their moments together, along with the ever-so stylishTheo on Elina’s Instagram.
It was in Chicago where Elina started blogging and her career in fashion skyrocketed. Her sketchbook is constantly filled with original, one of-a-kind designs that capture her aesthetic and the style of women she admires. Recently, Elina teamed up with Mia Bossi to design and launch her own line of very chic handbags, which you can shop here.
She is extremely passionate about helping women look and feel their best, both on the inside and outside — and we absolutely LOVE that!
Illustration by The Unexpected Type
Little’s Name & Ages: Theo, 19 months
Top Beauty Products You Must Have as a Mom: 1) Under eye concealer (Makeup Store Cover All Concealer my all-time fave.) 2) Lip gloss 3) Sunscreen
Favorite Lip Balm Color: Clarins Instant Light Natural Lip Perfector, I use it all the time!
Top 3 Pieces Of Baby Gear: 1) Baby monitor 2) Stroller 3) Baby wipes
Favorite Kids Clothing Brand: 1) Ralph Lauren Baby 2) Baby Gap 3) Zara Kids
Activity You Love To Do With Your Little: 1) Have music time 2) Read 3) Snuggle in front of the TV
Your Secret Obsession When You Get an Hour to Yourself: 1) Designing and finding inspiration about fashion, just some me time reading magazines or browsing online. 2) Cooking, I love making up new, healthy, fun recipes. 3) Taking a bath and putting on a face mask (I miss those days, haha!).
Closet Staple That You Can’t Live Without: 1) A great fitting pair of skinny jeans 2) The perfect black pump 3) A black leather jacket
What is Your Favorite Snack Recipe to Make for Your Little? I like to do healthy snacks and my son loves these healthy chocolate balls made out of nuts and dates. Click here to get the recipe.

Shop Elina’s Favorite Things